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March 21 is not only the first day of spring, we also celebrate Perfume Day. This celebration, established in 2017 by theAcademy of Perfume, pays tribute to fragrances, but also “… to the people who perform the act of perfuming themselves every day […] and to the professionals and companies that make each fragrance a […]
The long winter nights give the magic of spectacles that have the scent of a magical mystery: a black canvas sprinkled with diamonds that glitter far away, holding secrets of galaxies, nebulae and comets. The Neanderthal CometThe nights of this February 2023 were the scene of a unique spectacle that kept not only us romantics, […]
A love affair that began in the mists of time, that between stars and dreamers. Poets, writers, scientists and great explorers of the past and present have sung odes or dedicated their lives to the study and fascination of stars and constellations, often being influenced by these enchanting creations of the universe. A bond that […]
How many times have you happened to smell a perfume by chance and recognize its soul? Choosing a perfume is a very personal and unique thing; if you seemed to recognize a perfume even though you did not know its name, it is probably because it had an olfactory composition close to your favorite scent.Olfactory […]
In the charming district of Brera, In Astra hosted the press for a meeting on the world of perfumes and stars: an entire day dedicated to the introduction of the Italian Maison through the stories of the founders, Sofia and Fabiola Bardelli. Suggestive arrangements of flowers and spices in the warm and enchanting of Bianchi […]
The 12th edition of the “Rives de la Beauté” took place in the setting of the Ville Lumière: a Parisian week entirely dedicated to discovering the world of beauty and perfume. An olfactory journey unites the two banks of the Seine, a place where maisons, artists and creatives let people explore the transversal nature of […]
Creating an unforgettable fragrance from scratch is a prestigious craft, always shrouded in mystery. Those who do it are called “the Nose”. Their mission is to translate an idea into scent, creating a balance between different raw materials. A Nose must know how to describe odors and have a deep understanding of the infinite facets […]
The magic of shooting stars has fascinated since the dawn of time: children, young and old entrust the cosmos with their dreams, wishes, trusting that everything can come true on the most magical night of the year. The best known event is the “Tears of St. Lawrence,” a shower of stars that occurs around the […]
When we get caught up in the most beautiful memories, they are often associated with a fragrance. Have you noticed?That’s why it’s important to choose a special fragrance, one that will remain memorable in everyone’s mind, and especially one that expresses ourselves on the most beautiful day, to create new unforgettable memories. WHY CHOOSE A […]
THE BEST LAVENDER PERFUME The lavender plant has distant roots: it traces its origins to Mesopotamia before being imported across the Mediterranean basin to Provence where it is still cultivated today. In this region, starting in June, even in 2022 it is easy to predict that its flowering fields will be the most tagged on […]