The 12th edition of the “Rives de la Beauté” took place in the setting of the Ville Lumière: a Parisian week entirely dedicated to discovering the world of beauty and perfume. An olfactory journey unites the two banks of the Seine, a place where maisons, artists and creatives let people explore the transversal nature of beauty and perfume, through ateliers, exhibitions, literary salons and many events.

“An American in Paris” is the theme of this year’s “Speed Smelling”: thirteen IFF noses were able to express their talents without any imposed limits, making a unique collection of different compositions giving free rein to creativity.

In the heart of the Marais, theAtelier des Rives brought together several French and international artistic perfumery brands, including the maison In Astra, in Comptoir Niche by Nez.

Perfume lovers, experts or simply curious, came closer to discovering the four shining stars of In Astra: Antares, Betelgeuse, Mismar, Tistar

The audience surprised us with their reception and great interest in our fragrances, “au revoir Paris!”