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March 21st: Fragrance Day with In Astra

March 21st is not only the first day of spring, but it celebrates the Fragrance Day. This event was proclaimed in 2017 by the Accademia del Profumo in order to pay tribute to fragrances, but also “…to people whom every day spray themselves with perfume […] and to business professionals and companies that contribute to making each fragrance a unique, emotional experience.”

March 21st 2023 marks the start to an exciting week with events taking place all over Italy: these events allow the public to get acquainted with the olfactory art and the numerous attributes of the perfume world. Thanks to the Accademia del Profumo, many sensory experiences are planned and will explore the link between perfume and art, cocktails, seasonal colour analysis and technology.

Spring and Perfume: What is the best day to spray our favourite perfume and go out, letting ourselves be carried away by emotions and fragrant lightness! Which fragrance would you choose for this special occasion?

In Astra suggests Antares, a unisex perfume with a lively, floral heart. Its long-lasting accords, composed of seductive and sparkling notes, enrobe an olfactory composition, exuding vital energy that wakes up all senses and instils wellbeing, like spring does. A swirl of white flowers and pink pepper ignites an explosion of an amber-woody accord, forming a warm and narcotic symphony that definitely will make an impression.